Allgemeines:
- Sie verfassen und bereiten Presseaussendungen auf
- Sie erstellen und bearbeiten zielgruppengerechten Content für interne und externe Kommunikationskanäle
- Sie verantworten die Pflege von Inhalten im Content-Management-System und die Recherche und Entwicklung kommunikativer Themen
- Sie unterstützen Ihr Team bei medialen Aktivitäten wie Presse- und Fototerminen
- Sie stehen im engen Kontakt mit internen Fachabteilungen und externen Kooperationspartnern
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RESPONSIBILITIES
- 5+ years of experience as a communications/public relations professional in communications, PR, marketing, media-led companies, or a professional motorsports environment.
- A deep understanding of and interest in motorsports, along with a strong understanding of the global media landscape and current media trends.
- A proven track record of securing brand reach and engagement through earned media amplification.
- Proven experience in leading teams within a fast-paced, international, and creative environment.
- The ability to think strategically about positioning media initiatives to ensure message pull-through to target audiences via earned media.
- A team player mentality who knows how to get the work done, is adaptive, well-organized, motivated, and open-minded.
- Fluency in English, with additional languages being a plus.
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Purpose & key responsibilities of the role
Along with internal teams and external partners, you will manage and further develop the Lenzing customer platforms, including the E-Branding Services management You will collaborate cross-functionally to identify and implement process improvements that enhance efficiency, streamline workflows and enable better utilization of data and analytics to support business decisions You will formulate a digital product strategy in alignment with corporate and business strategy, translating it into a clearly articulated and continuously updated product roadmap You will oversee the Lenzing Traceability Project to increase transparency and traceability across the value chain, leading and coordinating the platform integration project and ensuring the new system captures and is aligned with all necessary Lenzing requirements You will lead, mentor and develop the digital product management team, establishing clear goals, fostering collaboration and supporting team integration and performance You will set and manage budgets for digital projects and branding initiatives, monitoring and optimizing resource allocation based on business needs
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RESPONSIBILITIES
- 5+ years' experience in the podcast industry.
- Production experience on successful podcast/vodcast production
- Strategy and Benchmarking, identifying trends and scoping out opportunities in the audio landscape.
- Able to support and provide consultation to local markets and all entities on their audio needs and ambitions.
- Have a good network within the audio space, including production companies, networks, marketing & PR, hosts, and platforms. Ability to foster and build relationships.
- Ability to represent audio and consult in the area to the wider business (e.g. partnerships, advertising, branding, platforms, distribution).
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Die Rolle
- Mindestens 2 Jahre Berufserfahrung im Bereich Kommunikation, idealerweise in den Bereichen Sport,
- Lifestyle oder Consumer Brands
- Erfahrung in Storytelling, Social Media Content und redaktioneller Arbeit
- Grundkenntnisse in SEO sowie erste praktische Erfahrung in der suchmaschinenoptimierten Aufbereitung von Inhalten
- Sicherer Umgang mit Content-Management-Systemen (Storyblok) und Social Media Tools
- Grundkenntnisse in Bild-/Videobearbeitung von Vorteil
- Erfahrung in der Zusammenarbeit mit Medien, Agenturen, Freelancern sowie Meinungsführern, Creator
- und Markenbotschaftern
- Selbstständige, strukturierte Arbeitsweise, Kreativität, Organisationstalent, Teamfähigkeit und Handson Mentalität
- Begeisterung für Wintersport, insbesondere Skifahren
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