Senior Media Insights Specialist - Sports & Culture

Elsbethen, Österreich, Vollzeit

Are you ready to join Red Bull's Audience Insights Team and take the lead in global media monitoring and analytics across TV, digital, and social platforms?

Then this is for you! 

Join our Audience Insights Team in Salzburg, Austria, and manage relationships with external suppliers, oversee daily data operations, and champion best practices in measurement. 

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

In a nutshell

In this role, you'll drive your professional growth while contributing to the refinement of Red Bull’s evaluation framework. Your work will focus on delivering strategic insights to evaluate brand reputation, performance, and the global impact of the company’s sports and cultural initiatives.

Media Analytics Platform

This role focuses on refining Red Bull’s media analysis suite, driving global adoption, and training teams on best practices. By aligning teams worldwide, you'll streamline workflows and improve media measurement processes.

Media Data Accuracy and Earned Media Insights

You’ll ensure the reliable, high-quality supply of earned media data across print, digital, and broadcast channels by maintaining accurate reporting processes. Through regular performance reports and ad hoc analyses, you’ll uncover trends, key drivers, risks, and opportunities, enabling data-driven decisions to optimize media strategies and align with Red Bull’s global objectives.

Data into Strategic Narratives

As an advocate for earned media data, you will translate complex metrics into clear, compelling narratives that inform decisions and inspire teams to maximize the impact of media and branding initiatives.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years’ experience in media monitoring, sponsorship analysis, or related fields (agency background preferred).
• Strong analytical mindset with the ability to structure and interpret data (ETL) into actionable insights.
• Proven experience sourcing and evaluating earned media and monitoring data, with expertise in managing external suppliers or outsourced teams.
• Familiarity with social media platforms and analytics tools (e.g., Sprinklr, native reporting dashboards).
• Basic understanding of Python and motivation to grow technical skills.
• Team-player mentality, proactive, adaptable, and curious, with a passion for sports, culture, and data storytelling.

Travel 10-20%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.