RESPONSIBILITIES
- 5+ years of experience, prefferably within the fashion industry, of publishing content to major brand social media channels, optimizing social content, and a passion for telling strong and authentic stories.
- Strong ability to critically analyze social media, digital products, video consumption patterns, and social media platform algorithms.
- Experience in video production/editing, editorial work, design, and photography.
- Detailed understanding and awareness of social platform trends, content formats, and language, with an investigative mindset that continually evaluates the changing environment.
- Experience in working with external agencies and partners such as content creators etc.
- Well-organized team player with a self-starter mentality and the ability to communicate efficiently and reliably in a multilingual, multicultural environment.
- Fluent in English; other languages are considered an asset.
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- Planung und Organisation des Contents, welche Inhalte produziert werden
- Strukturieren und Sammeln von Video- und Textmaterial für verschiedene Plattformen (TikTok und Instagram)
- Sicherstellen, dass alle Tools, Vorlagen und Ressourcen einsatzbereit sind
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Ihr Aufgabengebiet bei Banner:
- Erarbeitung und Umsetzung von Social-Media-Content-Strategien und Kampagnen
- Planung und Durchführung von Paid Performance Kampagnen
- Weiterentwicklung und Implementierung von Social-Media-Redaktions- und Mitarbeiter-Guidelines
- Koordination und Steuerung des globalen Redaktionsplans
- Aufbau von Workflows für die Content-Planung und Leitung von Redaktionsmeetings mit internationalen Teams
- Entwicklung von kreativem, zielgruppengerechtem und reichweitenstarkem Content
- Selbstständige Erstellung und Bearbeitung von Videos und Reels
- Betreuung, Moderation und Pflege unserer Social-Media-Profile
- Aufbau und Pflege von Influencer-Kooperationen
- Analyse von Content- und Kampagnenperformance inkl. Reporting
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Deine Aufgaben
- Du planst, steuerst und optimierst digitale Marketingkampagnen (Paid & Organic)
- Du entwickelst kreative, zielgruppengerechte Botschaften und Visuals und bringst unsere Marke durch Performance-Marketing sichtbar nach vorne
- Du konzipierst und managst unsere neue WordPress-Website
- Du entwickelst eine nachhaltige SEO-Strategie, führst Keyword-Analysen durch und optimierst Inhalte
- Du betreust unsere Kanäle (LinkedIn, Instagram, Facebook) und kreierst den passenden Content
- Du hast ein Radar für neue Tools, Plattformen & digitale Entwicklungen
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RESPONSIBILITIES
- 5+ years of experience working with documentaries and serialized content formats produced for broadcaster distribution and YouTube.
- Knowledge of fitness sports disciplines and up to date with current and upcoming fitness trends, as well as content production across TV networks and streaming platforms.
- A strong network of production companies, creative professionals, agencies, co-producers, and talents, enabling the delivery of state-of-the-art fitness content from both an editorial and technical perspective.
- Project management skills in leading relationships with internal and external stakeholders during content development, production, and delivery.
- Ability to evaluate and provide clear, constructive feedback on ideas, treatments, production, etc., demonstrating strong project management skills.
- Team player mentality with excellent communication and organizational skills. Fluency in English is required; additional languages are an advantage.
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RESPONSIBILITIES
- 5+ years' experience in digital strategy/content programming, digital media, or sports media.
- Proven experience in leading teams within a fast-paced, international, and creative environment.
- Passion for motorsports, the Red Bull brand, and its values, with the ability to translate them into meaningful online engagement and brand love.
- Hands-on experience managing social media accounts and/or programming websites and apps.
- Strong background in data-driven content strategy and performance evaluation. Expert understanding of digital consumer behaviour: where audiences live, how they consume content, and how to effectively engage them.
- A team player and self-starter mentality, curious, structured, with the ability to build trust and motivate teams. A good mediator who aligns and coordinates conflicts of interest.
- Fluent in English. Other languages not required but considered an asset.
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