Social and Digital Strategy Manager - Music

Elsbethen, Österreich, Vollzeit

Are you ready to help shape the future of Red Bull Batalla in the world of freestyle rap?

Join our Music Media Network team in Elsbethen/Salzburg, Austria, and develop the content programming strategy for Red Bull Batalla. Create platform-specific plans that resonate with the audience and increase reach.

It's initially a two-year contract.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

IN A NUTSHELL

You’ll drive the content programming strategy for Red Bull Batalla, ensuring platform-specific plans that resonate with the audience and amplify reach. You’ll work closely with regional markets and cross-functional teams, bridging analytics, content, and platform knowledge to optimize performance and support Red Bull Batalla’s position in the freestyle rap space.

COLLABORATION & LOCALIZATION

Working alongside all the Red Bull country teams, you’ll help localize strategies, spot content opportunities, and back regional execution.

CONTENT STRATEGY & PLANING

With a focus on platform insights and audience behavior, you’ll establish programming goals and plan releases. You’ll collaborate with creators, channels, and content teams to ensure upcoming releases and campaign assets perform at their best.

DATA-DRIVEN & PLATTFORM-SPECIFIC

You’ll create targeted strategies for YouTube, TikTok, Instagram, Facebook, and Twitch, adapting them as digital trends evolve. Working with the analytics team, you’ll assess content performance and transform data into actionable guidance

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 5+ years’ experience in digital strategy, social media, or content programming in an international environment.
• Experience using data and insights to shape content plans and a strong understanding of digital and social platforms (YouTube, TikTok, Instagram, etc.).
• Ability to translate audience behavior into actionable programming recommendations.
• Passion for the freestyle, rap, and hip-hop scene and Red Bull’s music initiatives.
• Fluent in English and Spanish; additional languages are an asset.
• Well-organized with a proactive, detail-oriented mindset.
• A team-player mentality with the ability to communicate efficiently and reliably in a multilingual, multicultural environment.

Travel 30-40%

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.